Beabond meets: Yael Freifeldt
Founder of her eponymous agency @FreifeldtPR for all things fashion, beauty and lifestyle - Yael Freifeldt is our go to girl for everything Scandi cool. She lives in Copenhagen with her two children Noah and Emmanuelle and boyfriend Frederick and we were lucky enough to sit down and chat with Yael about a few of the things that inspire her in life.
WHAT DOES A USUAL DAY LOOK LIKE FOR YOU?
I cycle to school with my kids, then I cycle to my office in the centre of Copenhagen. I’ll order a coffee at my favourite place, Atelier September, which luckily for me is on the opposite side of the street from my office. Sometimes I like to sit there and catch up on emails and just have a moment to enjoy a warm cup of coffee and maybe I’ll treat myself with my all time favourite breakfast - yogurt with their home-made granola and home-made zucchini jam. Sometimes I sit by my computer…catching up on admin and emails, and other days I have meetings with clients or showroom appointments with stylists and influencers. My days are never the same, which I love so I never get bored of what I do!
HOW WOULD YOU DESCRIBE YOUR STYLE IN THREE WORDS?
Timeless, always comfortable & never over-thinking.
WHAT DO YOU THINK MAKES SOMEONE’S STYLE UNIQUE?
I think everyone has a unique style as long as they are true to themselves and comfortable with what they wear, it shows and then they look amazing!
WHAT ARE THREE ESSENTIALS IN YOUR WARDROBE?
Sneakers, a few pair of good jeans & cashmere jumpers.
WHAT ARE YOUR FINISHING TOUCHES TO EVERY OUTFIT?
A Maria La Rosa handbag and jewellery! I love mixing and matching necklaces and earrings.
WHO IS YOUR STYLE ICON?
I love all the French girls such as French Vogue Editor in Chief, Emmanuelle Alt. Their style is always spot on… effortless, yet cool!
WHAT IS YOUR FAVOURITE PIECE OF BEABOND JEWELLERY AND HOW WOULD YOU STYLE IT?
I love Beabond jewellery because its so versatile, perfect to mix and match with my other pieces, the Sun necklace is one of my favourites, and I love the Lenaka Collection espeically the diamond hoops and ring.
WHATS FAVOURITE PLACE TO GO ON HOLIDAY?
I can’t wait to go back to Ibiza & Tel Aviv - best beaches, sun & lots of fun & good food
